Search & Digital Marketing · via Search Engine Land

Google Ads rolls out video campaign groups globally

6h ago · curated by Catalyst Web Trendz

Google Ads rolls out video campaign groups globally

Google Ads is rolling out video campaign groups for YouTube reach and frequency campaigns, giving advertisers a new way to coordinate delivery across multiple video campaigns while optimizing toward a shared reach or frequency goal. The feature is designed to simplify campaign management while helping advertisers improve audience reach and avoid overexposure. What’s new . Video campaign groups for YouTube reach and frequency campaigns are now available globally in Google Ads. Advertisers can group multiple video campaigns under a single reach or frequency objective while still maintaining campaign-level controls, including budgets, creative…

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