Google is rolling out a new way for advertisers to link multiple Google Ads accounts to a single Google Analytics 4 (GA4) property, making it easier to manage data sharing across accounts from one place. The update is particularly useful for advertisers and agencies that oversee multiple Google Ads accounts tied to the same GA4 property, reducing the need to link each account individually. What’s new . A new bulk linking option has been added under Data Manager > Google Analytics 4 > Link Setup in Google Ads. Advertisers can use a drop-down menu to select or deselect multiple Google Ads accounts they want connected to a GA4 property. Once…
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