Search & Digital Marketing · via Search Engine Land

Google AI Mode ads reach nearly 30% of queries: Study

6h ago · curated by Catalyst Web Trendz

Google AI Mode ads reach nearly 30% of queries: Study

Google’s AI Mode showed text ads on 29.45% of commercial queries in a new SE Ranking study, less than a year after ads began appearing in AI-generated search answers. Ads appeared on 14,733 queries in the study, which analyzed U.S. commercial searches where text ads could appear, excluding product carousels. AI Mode ad adoption accelerated . SE Ranking said ads began appearing in AI Mode responses in late 2025. By mid-2026, nearly one in three commercial queries in its data set showed a text ad. SE Ranking said the real ad rate may be higher because AI Mode results are inconsistent across sessions. Two advertisers often appeared together .…

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