Google said AI Max is opening “billions” of previously unmonetized searches to ads, giving Alphabet a clearer path to expand Search revenue as queries become longer and more conversational. During Alphabet’s Q2 2026 earnings call last night, Google SVP and Chief Business Officer Philipp Schindler said AI Max is helping the company match ads to searches that were too complex or ambiguous for traditional keyword targeting. AI Max leaves beta . AI Max is now out of beta and has been adopted by more than 500,000 advertisers, Google said. Advertisers using AI Max or Performance Max see an average 15% lift in conversions or conversion value at a…
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