Google updated the review snippet structured data guidelines with a new guideline that reads, “Don’t include fake or undisclosed incentivized reviews on your page or in your structured data markup.” A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. Review snippets may appear in rich results or Google Knowledge Panels. What is new. Google added a new guideline that is somewhat obvious but Google wrote that you should not include fake or undisclosed incentivized reviews and then markup those reviews with structured data. Google also provided…
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