Household income exclusions spotted in Performance Max campaigns

Google appears to be rolling out household income exclusions for Performance Max campaigns, giving advertisers a level of audience control that hasn’t previously been available in PMax. If the feature is widely released, it would allow advertisers to exclude specific household income segments directly at the campaign level. What’s happening . A new setting has been spotted in a European Performance Max campaign that enables advertisers to exclude users based on Google’s estimated household income. The available exclusion options include: Top 10% of household income. 11–20%. 21–30%. 31–40%. 41–50%. Lower 50%. Unknown household income. The…

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