This podcast was first published by Digiday sibling ModernRetail Subscribe: Apple Podcasts • Spotify For many U.S. retail startups, expanding international distribution is the ultimate goal to establish themselves as a truly global brand. In the era of digital storefronts and globalized social media presence, selling a product in foreign countries could pay off exponentially. But betting on this global growth means navigating all the friction that cross-border retail can bring. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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