How to close the identity gap between your brand, search, AI, and buyers

The gap between who you are and who the machine thinks you are has always been an issue in search. After all, this gap is an alignment problem before it’s an AI problem, per se. AI has finally made it legible. For example, I recently asked four AI engines to explain who a specific company was in plain language. Guess what? The results were as if I’d asked about four different companies. Same business, four identities, and none of them quite fit the bill based on what I knew to be true. That gap is the whole problem, and it opens long before any AI is involved. SEO runs on a quiet assumption that four things line up: What your business says…

This is a curated summary. The full story was reported by Search Engine Land.