The SEO industry has become extraordinarily good at improving its technical craft, making strides in crawl architecture, Core Web Vitals, content frameworks, entity optimization, and link acquisition at scale, to name a few. What has lagged behind is its ability to connect that craft to the financial realities of the businesses it serves. SEO has trouble speaking the language that gets budgets approved and strategies prioritized. Getting more funding and a better seat at the table requires a shift in how SEO teams define what they’re trying to achieve. Let’s look at how SEO can become more commercially aware. Why paid search gets more…
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