Google has been hinting at the demise of standalone Dynamic Search Ads (DSA) campaigns . At first, Performance Max seemed likely to replace DSA. However, as AI Max gained traction, Google’s final URL expansion across Search emerged as the nail in DSA’s coffin. We were initially told that Google would automatically migrate all DSA campaigns to AI Max in September. After considering advertiser feedback, Google announced that users can still create DSA campaigns until January 2027, with automatic migration now beginning in February 2027. DSA is a lifesaver for accounts with little non-brand search term data. It also does a fantastic job of…
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