Ask 10 local business owners how they’re doing in AI search, and nine will point to their Google Business Profile . That’s the wrong place to look. ChatGPT recommended only 1.2% of the nearly 350,000 business locations analyzed in SOCi’s 2026 Local Visibility Index. Compare that to the 35.9% appearance rate those same brands get in Google’s local 3-pack, a gap of roughly 30-fold. Gemini recommended 11% of locations. Perplexity, 7.4%. Business profile information across the web was only about 68% accurate on ChatGPT and Perplexity, compared with 100% on Gemini, which relies entirely on Google Maps data. A business can dominate the map pack…
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