Lifestyle brand Stanley 1913 uses AI behind the scenes — but execs claim it won’t touch ad creative

Stanley 1913, the lifestyle brand, openly embraces AI behind the scenes, but is drawing a line amid the AI hype when it comes to what consumers see. Stanley 1913 has “not used AI for any external-facing, consumer-facing creative” and it will stay that way for the foreseeable future, said chief brand officer Kate Ridley. Brands are racing to automate everything from media buying to creative production as execs cite speed and cost. But the more difficult question — how much of the actual ad-making gets handed to a machine before the work stops feeling human — doesn’t have an industry consensus yet. Stanley 1913’s answer is AI everywhere except…

This is a curated summary. The full story was reported by Digiday.