This week’s Media Briefing looks at the rise of AI visibility as publishers’ latest performance metric and are using their prominence in AI answer engines to attract advertisers — even as the tools measuring it remain inconsistent and difficult to compare. Publishers are monetizing AI visibility Publishers call for legal sanctions against OpenAI, AI startup wants to hire local reporters, and more. Publishers are monetizing AI visibility When publishers were chasing scale, they touted Comscore rankings as proof of their value to advertisers. Now, there is a new metric on the rise: AI visibility in LLMs. This is a member-exclusive article from…
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