The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 21 September 2026, 04:30 IST
Search & Digital Marketing
Shopify: AI referrals up 197%, but organic search still leads traffic
AI-referred sessions to merchant storefronts grew 197% year over year in the second quarter, Shopify said. Organic search traffic also increased 12%, according to new…
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Microsoft Clarity AI Scrape-to-Referral insights report
Microsoft Clarity has added another new AI metric, this one is called AI Scrape-to-Referral insights. It puts a single metric on the AI scrape activity against referral…
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The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value.
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Why Anthropic’s Claude Watermark May Be A New Text-Marking Method
Anthropic has revealed enough about Claude's watermark to identify how it might work. A new research paper may be the clue.
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Link building works better when you think beyond links
Backlinks have been a confirmed Google ranking factor for years. But have you ever seen ChatGPT pull up information from a site with no domain authority or organic…
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Reddit Preserved The Part Of The Internet We Broke
Search referrals measure how people reach Reddit. They don't measure why people go looking for it, and that gap is where the value sits.
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Your B2B SEO can win the click and lose the consideration
A buyer can click through to your website after making an important part of the decision. An AI Overview can explain a technology, compare approaches, and surface brands…
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Only 1.1% of news publisher visits come directly from AI: Study
AI referrals accounted for just 1.1% of visits to news publishers after conversations with AI assistants, according to a new Scrunch study that tracked millions of…
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Most AI visibility gains are just technical debt repayment
Everyone seems to be searching for the AI optimization trick. Should you implement an llms.txt file? Does your schema need to change? Should your content be chunked for…
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How Do I Know If AI Overviews Are Taking Clicks From My Site And What Can I Do About It? – Ask An SEO
Stable rankings, stable impressions, falling CTR: the signature of AI Overview click loss. Learn to spot it and decide what's worth recovering.
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Why SEO uncertainty is creating opportunities for challengers
We’re well beyond the halfway point of 2026, and businesses are getting nervous. Me? I’m watching my 2026 predictions take shape . Google is answering more questions…
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AI Overviews: How Freshpet Stands Out in SEO & GEO [Webinar]
Learn how Freshpet stands out in AI Overviews and why trust signals matter for brand recognition in AI search.
Read on our siteSocial & Advertising
Meta gives 15,000 pairs of AI glasses to vision impaired users
The initiative is run through not-for-profit charitable organization Vision Ireland and may help assuage some negative sentiment about the devices.
Read on our siteInstagram reveals its new logo
It’s the first updated branding for the app in more than a decade, and users have received the refresh with mixed reactions.
Read on our siteMeta removed more than 750,000 teen accounts in Australia
The company credited artificial intelligence analysis for improving its enforcement rates with regards to the country’s eSafety Commission under-16 social media ban.
Read on our siteX shares new insights into transparency and shadowbanning
The platform released an update to its code display on GitHub that allows users to check their content for any potential restrictions.
Read on our siteMeta publishes holiday marketing guides
The company advised brands to start planning early in order to take advantage of audience insights before the December gifting phase heats up.
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Walmart-backed gaming publication lays off editorial team
This story was first published by Digiday sibling ModernRetail In December 2024, Walmart did something perhaps out of character: It helped start a video gaming news…
Read on our siteBrands can’t just flip the ’employees as creators’ switch
Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter. The first major problem is infrastructure, or the actual…
Read on our siteAI & Automation
Anthropic set AI agents loose on the same task. They started a turf war.
Anthropic researchers found AI agents can clash, collude, and coordinate in unexpected ways, raising new questions about whether today’s safety tests capture the risks…
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OpenAI hires new CRO as executive shake-up continues
OpenAI has replaced chief revenue officer Denise Dresser after just nine months on the job, tapping Wiz president and chief operating officer Dali Rajic to take on…
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Microsoft kills off unsuccessful AI features while merging its separate Copilot apps
Microsoft is simplifying Copilot by combining its consumer and business apps, and dropping AI-generated podcasts, Group Chats, Deep Research, and its Mico character.
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Nvidia’s new $500B plan is risky but brilliant, especially for aging GPUs
Nvidia has a plan to make sure its GPUs won't lose value. It wants to convince a new crop of financiers to keep lending for AI buildouts.
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Apple in talks to pay publishers to provide Siri with current news: report
The tech giant has considered a nine-figure budget for the payments, according to the WSJ.
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