The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 11 October 2026, 04:30 IST
Search & Digital Marketing
Gemini 3.8 Flash rolling out in Google Search
Google Search has upgraded AI Mode to use its latest Gemini model, Gemini 3.8 Flash. This comes just a couple weeks after Google AI Mode was powered by Gemini 3.7 Flash…
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Google avoids AdX breakup in ad tech antitrust case
A federal judge rejected the U.S. Justice Department’s bid to force Google to sell its AdX advertising exchange. Google is allowed to keep the business despite an…
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Lily Ray on why shortcuts rarely win in SEO or AI search
Watch this video on YouTube Early in Lily Ray’s SEO career, her CEO offered her a deal: Get the company to No. 1 in Google, and he’d buy her a drum set. This was around…
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Evolving SEO for 2027: What still needs to change
SEO is becoming less about optimizing for a channel and more about understanding the user, wherever they look. AI Overviews are no longer the experiment we were all…
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Entities Are The Foundation Of Modern SEO
GEO is just entity SEO with a new name. The foundations haven't changed in 15 years, but most brands still ignore them.
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Google To Bring New Video Understanding Tech To Ask YouTube
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
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Creative targeting is quietly fragmenting your Meta audiences
It’s time to stop cloning your winning ad and start planning creative like a media buyer, with one distinct message for every audience you want to reach. Audience…
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Google Trends adds category filters
Google Trends now lets you filter the Explore page by pre-defined categories, without having to enter a query to see data for Google Trends. You can also use the…
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YouTube Says Bigger Thumbnails Drove More Long-Form Views
YouTube's Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
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What makes a good listicle?
How do you write a listicle that performs well in classic and AI Search? In last week’s Memo , I dug deep into 5.3 million search results to see if Google demoted…
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Google Analytics showing zero traffic on Sept. 1
Google Analytics has a widespread bug where it is not showing any data for Tuesday, Sept. 1, 2026. Google has not confirmed the issue yet, but there are countless…
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What Happens To PPC When You Stop Managing Google Ads Through Google Ads
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid.
Read on our siteSocial & Advertising
YouTube adds mobile phone controls for CTV
Users can now manage their viewing experience without a remote control.
Read on our sitePinterest promotes its role in teen well-being
The app’s latest report highlights an offline engagement push that has been central to its larger promotional efforts this year.
Read on our sitePinterest promotes its role in teen wellbeing
The platform’s latest report highlights an offline engagement push that has been central to its larger promotional efforts this year.
Read on our siteAI & Automation
Pangram’s Max Spero on why AI detection is harder than ‘Real or Fake’
The internet has a trust problem, and it’s not just because social media feeds are filling up with AI slop. AI-generated text and images are now making their way into…
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We’re ‘dangerously close’ to dead internet theory, says Pangram’s CEO
The internet has a trust problem, and it’s not just because social media feeds are filling up with AI slop. AI-generated text and images are now making their way into…
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US government sides with OpenAI on issue of training LLMs on copyrighted material
"The United States has a strong interest in continuing to develop a robust and competitive artificial intelligence industry that sets the standard for the practice and…
Read on our siteWonderful more than doubles its valuation to $5B in under 6 months
Wonderful said it will use its $550 million Series C funding to develop products faster, expand its FDE teams, and meet demand for its products.
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India’s richest man now wants to turn aging computers into AI-ready PCs
Jio is betting it can turn an aging computer into an AI-ready PC for as little as about $11 for two months.
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HiddenLayer nabs $100M as enterprises rush to secure their AI deployments
Security companies are scrambling to build products that can monitor not just agents but also the tools and add-ons they use.
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PSA: Amazon’s shopping AI can now tell you if that message is a scam
Amazon is adding a scam-detection feature to Alexa for Shopping that can verify whether suspicious emails, texts, and other messages actually came from the retailer.
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Adobe acquires Indian market intelligence startup Rilo
This is Adobe's second acquisition out of India after Rephrase.ai in 2023
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OpenAI faces 30 more lawsuits tied to Tumbler Ridge shooting
Edelson PC is filing 30 new lawsuits against OpenAI over the Tumbler Ridge shooting, escalating claims to aiding and abetting and naming Chris Lehane, though evidence…
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