Advanced architecture is no longer just technical structure. It determines whether your content can be found, understood, and surfaced by search engines and AI systems. Our next SMX Now on July 15 features Shari Thurow, co-founder, information scientist, and search director at the Information Architecture Gateway. She’ll explain how advanced architecture works and where most AI, SEO, and site development workflows fall short. The session introduces a five-phase framework Thurow has tested through decades of client work with organizations including Microsoft, Google Cloud, Abbott Laboratories, CVS Pharmacy, WebMD, Sony Music, the Library of…
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