Stop saying ‘best practice’ and start bringing proof

Let’s get real. SEO advice often sounds completely made up. There, I said it! A lot of recommendations sound ridiculous to people who do not live in search every single day. “Change this canonical.” “Don’t block that resource.” “We need this content exposed in the rendered HTML.” This is exactly why SEO still gets labeled as black magic in many organizations. I’ve been an advocate for “ un-nerding SEO ” for years, but that’s a different story. Today, we’re talking about something much more practical: using Google’s own documentation to win approval, build trust, and prioritize tasks for action. Not because Google tells us everything. Not…

This is a curated summary. The full story was reported by Search Engine Land.