The data-backed case for publishing less content

Quality over quantity is a familiar saying, but it’s not always an easy sell to executives and decision-makers who still believe publishing more content leads to better results. That approach may still work in some areas of marketing and at specific, tested frequencies. But today’s content strategies often benefit more from a slower, data-backed production cadence guided by the law of diminishing returns. The law of diminishing returns in online content Publishing more frequently was associated with higher traffic, HubSpot found. But every content strategy eventually reaches a point of diminishing returns, where producing more content…

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