Search is changing quickly, and the uncertainty around AI search, answer engines, citations, and zero-click searches has left some companies questioning how much they should continue investing in SEO . Freezing budgets or taking a “wait and see” approach might feel prudent. But organic trust and authority take time to build, and putting SEO on hold can create a momentum deficit that becomes increasingly expensive to recover. Why pausing SEO carries its own risks I have friends who own or lead search agencies or brand search functions who have seriously questioned whether they want to stick around for where this is all going. I understand…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
