This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, as more shoppers rely on AI-powered summaries and assistants to discover products. Beyond discovery and product recommendations, AI agents are also helping shoppers evaluate options, make decisions and even complete purchases. According to Salesforce data, AI and agents drove 20% of all retail sales and accounted for $262 billion in holiday spend during the 2025 holiday shopping season. To…
This is a curated summary. The full story was reported by Digiday.
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