I debated publishing this more than almost any other article I’ve written. And if you’ve been around for a while, you know that’s saying something. I’ve been incredibly fortunate that the SEO community has supported SEOJobs.com. As a result, I receive quite a few direct messages from people looking for advice on landing their next job, breaking into freelancing, or figuring out what comes next in their careers. After we get past the pleasantries, I almost always ask the same question. “So… what makes you special? Why should someone hire you instead of the other 300 applicants?” Unfortunately, more often than not, the answer is “I’ve been…
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