The next mass frontier of AI is agentic: Google introduced agentic tasks in Search. The web gets more visits from bots than humans now. Salesforce found 20% of sales coming from agents marks a signpost. 60% of companies use agents live in production, and 3 out of 4 companies invest in AI agents. To figure out how ready B2B sites are for agentic visitors, I teamed up with David Kaufman, founder of Siteline , and I analyzed how agents scan websites and where they get stuck. The answer: most sites are agent-ready, but there is one critical breaking point. Agents don’t read websites like humans. They receive a task, search the web, fetch pages,…
This is a curated summary. The full story was reported by Search Engine Land.
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