Not a week goes by without me reading about ChatGPT ads in my LinkedIn feed. I’m guilty of it, too. There’s so much happening so quickly. The product feed integrations, the Ads Manager beta, and the inevitable comparisons to Google’s dominance in search advertising. While it’s a compelling narrative for agencies looking to drive new business, it’s also short-sighted. The real shift isn’t advertising on LLMs like ChatGPT. It’s happening in checkout flows, voice assistants, and agentic commerce infrastructure, where the transaction itself becomes the ad unit. The brands quietly winning this next cycle are refining their product data to ensure…
This is a curated summary. The full story was reported by Search Engine Land.
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