Part 1 tackled those all-important third-party citation signals , while Part 2 made the case for publishing original data : It is the strongest single predictor of page originality, and the bar to earning visibility/authority via this play is low. This memo has more ammo to back up your use of proprietary data in content creation. Publishing the number is necessary. But it’s not always what gets cited. We pulled Gauge’s citation data to find out what AI actually rewards when it comes to publishing first-party data, and the answer is narrower and more useful than “original data wins.” (Although original data does, in fact, win.) AI rewards…
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