SEO vs. PPC ? SEO vs. PPC vs. AI ? SEO vs. PPC vs. AI vs. (everything else)? I’ve been covering this question and its ever-changing answer for nearly 20 years. The answer? It’s the classic SEO and marketing response: it depends. It depends on the situation, goals, marketplace, keywords, year, location, SERP features, and myriad other variables, all working together to create utterly unique little marketing snowflakes. When paid search is the better answer I’ve run into this question with several clients over the last few months, and each had a different answer. The first, an architect, ranked first for several seemingly important keywords.…
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