Watch this video on YouTube If you’re running Google Ads in 2026, you’ve probably heard of “Search Partners.” It’s often checked by default in your campaign settings, promising to extend your reach beyond Google Search. Sounds like an easy way to get more traffic, right? Traffic, yes. Quality traffic? Not so much. Most advertisers shouldn’t advertise on Search Partners. Read on to learn why and what you should do instead. What are Google Search Partners? Google Search Partners are third-party sites with search results powered by Google. When someone searches on those sites, your ad can appear. This includes YouTube, along with a massive list…
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