Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.” The term refers to a deception tactic that lures bots into plausible-looking but ultimately useless information like content mazes, driving up their compute costs and polluting their models. The goal: break the economics of large‑scale scraping. That’s the theory. The reality is messier. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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