It usually comes up on a call between the traffic recap and next quarter’s plan. A client asks whether they appear when someone types a question into ChatGPT. Most agencies still don’t have a real answer. That question is now everywhere. In AgencyAnalytics’ 2026 Marketing Agency Benchmarks Report , based on responses from 494 agency professionals, 66% said helping clients appear in AI-driven search is the top new service clients are requesting. It ranked ahead of performance-based paid ads and short-form video, both of which have been building for years. AI search went from a curiosity to the top client request in a single year. Demand is…
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