Your DAM is working. Assets are centralized. Metadata is applied. Roles and permissions are in place. By every standard measure of a digital asset management (DAM) implementation, you succeeded. And yet, campaigns still launch late. Engineering is still fielding requests to resize hero images. The regional team in APAC is re-uploading files into the local CMS because they can’t easily pull from the DAM. The DAM isn’t broken; the assumption is that a functioning DAM means your content is ready to work. A library and a supply chain are not the same thing The original promise of DAM was organization: one place for assets, consistent metadata,…
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