Apple may have raised the ire of some within the ad industry for its more-or-less discontinuation of SKAdNetwork, a framework that dozens of companies collectively invested hundreds of millions of dollars in adopting, but that’s not to say the iPhone-maker’s ambitions in the advertising space are over. Last week, Apple quietly provided its clearest indication yet of how it intends to commercialize Apple Maps, publishing a new set of advertising policies that reveal both the opportunities and constraints facing marketers ahead of the product’s expected launch later this summer. This is a member-exclusive article from Digiday. Continue reading…
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