Ad tech is entering another period of change. Private equity’s reported bid for Criteo points to renewed interest in undervalued ad tech assets, while the IAB is proposing a new framework for classifying video advertising. Considered in tandem, the developments reflect an industry redefining both how companies are valued and how digital media is categorized. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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