As AI automates media work, Omnicom Media is rethinking the agency business model

Subscribe: Apple Podcasts • Spotify The era of the traditional holding company is over. At least, that’s how Ralph Pardo sees it. It’s less a bold call and more an apt observation coming from Pardo. He’s the CEO of Omnicom Media Group North America, an agency that’s currently in the process of rewriting the holdco pitch to clients in the age of AI. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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