Google is expanding Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. What’s happening . Advertisers can now connect business data feeds to Demand Gen campaigns, enabling ads to dynamically display content based on audience interests and available inventory. The feature is designed for advertisers in industries such as: Travel Real estate Automotive Unlike retail-focused campaigns, the update does not require a Google Merchant Center feed. Why we care . The addition opens up dynamic advertising to more verticals that don’t typically use…
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