Google is changing how Local Inventory Ads are managed in Standard Shopping campaigns, automatically enabling them by default and replacing an existing campaign setting with a new inventory filter. What’s happening . Google has notified advertisers that, beginning Aug. 31, Local Inventory Ads (LIAs) will be enabled by default in Shopping campaigns linked to Merchant Center accounts with the Local Inventory Ads add-on enabled. As part of the update: The “Local products” setting under Other settings will be removed. Advertisers will instead manage Local Inventory Ads using the Inventory filter. The filter allows campaigns to be configured…
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