After notifying advertisers about the upcoming change last week , Google has now officially confirmed on the Google Ads Developer Blog that Local Inventory Ads (LIA) will be enabled by default for all Shopping campaigns beginning August 31st. Why we care. Advertisers using Shopping campaigns will no longer be able to disable Local Inventory Ads through the Google Ads API. If your workflows or campaign structure rely on keeping local inventory separate from online inventory, you’ll need to update both your code and campaign configuration before the change takes effect. What’s changing. Starting Aug. 31, Google will automatically enable the…
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