Google broadened Performance Max product-level reporting to include data from all eligible networks, giving advertisers a more complete view of campaign performance—but also causing a one-time jump in key metrics for many accounts. What’s happening . As of June 15th, Google updated product reporting for Performance Max campaigns so metrics are no longer limited to Search network activity. The updated reports now include product performance data across: All Performance Max networks Video campaigns App campaigns Demand Gen campaigns (where applicable through Google Merchant Center) Previously, metrics such as cost and conversions reflected…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
