Watch this video on Vimeo During the latest episode of PPC Live the Podcast, Google Ads specialist Heather Robinson shared how a Meta campaign intended to spend just £50 over a weekend accidentally spent more than £1,000 after the budget was set as daily instead of lifetime. Because the campaign wasn’t revisited after launch, it continued running for three weeks before the mistake was discovered while preparing for a client meeting. Why routine tasks can be the most dangerous Heather explained that the mistake wasn’t caused by a lack of knowledge but by complacency. After setting up similar campaigns countless times, the process became…
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