Most brands approaching AI visibility ask the wrong question: How do we get stronger as an entity so that LLMs recommend us more? In entity SEO , we tend to say, “Build the Knowledge Graph, add schema, and get more press.” But that logic assumes the LLM is evaluating the brand and deciding whether it’s good enough to recommend for any query related to what the brand sells. The LLM evaluates the query and matches it against whatever category associations it has built for the brand from third-party content. The difference matters enormously in practice. As we’ve seen in multiple scenarios, recognition isn’t the same as recommendation . So…
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