I’ve sat through enough client meetings to know what happens when the SEO team leads with rankings. They present a slide full of ranking improvements and traffic increases, and the response from the business side is a polite nod followed by silence. The numbers are accurate, but they don’t answer the question the business actually asked: What difference has this made to revenue, sales, or leads? That’s the real KPI problem. Search teams measure SEO performance. Businesses measure business performance. Until your reporting connects the two, even strong SEO work can look like it’s going nowhere. Traditional SEO KPIs fall short Rankings,…
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