Publishers have largely accepted that reaching new audiences increasingly means making more video. Now comes the harder part: re-engineering newsrooms so reporters and editors behave less like byline-only journalists and more like on-camera video correspondents and creators. That shift is prompting a wave of experimentation in how publishers train and support their staff. Some are building formal “talent labs” with structured coaching and workflows. Others are taking a looser approach, simply putting more journalists in front of a camera and iterating from there. It’s a necessary investment for publishers as people change how they find and…
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