Google is moving Local Services Ads (LSAs) into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max for pay-per-lead goals campaign designed specifically for local service businesses. What’s happening . Beginning with a phased rollout in August 2026, eligible advertisers will manage Local Services Ads directly within Google Ads. The new campaign type is built exclusively for Local Services advertisers and retains the core characteristics of LSAs: Ads continue to appear only on Search and Maps. Campaigns remain keywordless, using information from the advertiser’s Google Business Profile (GBP).…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
