Meta Business Agents are here. Marketers should pay attention

I recently attended: Meta Conversations 2026 in London. This year’s event focused more than ever on commercializing messaging products — from helping companies contact potential customers quickly and easily to helping consumers connect with businesses they may want to buy from. The keynote centered on one disruptive announcement: the launch of the Meta Business Agent. Meta is moving beyond basic chatbots to give businesses enterprise-grade, autonomous AI agents that can handle complex daily operations. Unlike rule-based chatbots, these agents understand context, manage multi-turn conversations, and maintain brand voice across languages. In…

This is a curated summary. The full story was reported by Search Engine Land.