The news that moves growth.

3.5 Flash-Lite rolling out in Google Search

Google has released three new AI models today Gemini 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber and one of those models is rolling out now for Google Search. 3.5…

How to build curiosity into high-performing social ads

Capturing attention is no longer enough to create high-performing social ads. You also need to create curiosity that keeps people watching. Stopping the scroll and…

The new SEO rules for bloggers in 2026: Why clarity matters in AI search

For years, I told bloggers through audits, podcasts, and live trainings to write their content for “toddlers and drunk adults.” That was simple advice, and it worked. If…

Google’s AI Search Data Is Growing, But The Gaps Remain

Google is adding more AI search data across Search Console and Merchant Center, but clicks, individual queries, and key reporting details remain missing.

Schema for AI search: How to identify and prioritize entity gaps

After presenting a custom schema my team built to evaluate knowledge graphs for university programs, I saw firsthand how differently SEOs view the role of schema markup…

How To Run Profitable YouTube Ad Campaign Without 7-Figure Budgets

How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math.

How category framing changes which brands AI recommends

Most brands approaching AI visibility ask the wrong question: How do we get stronger as an entity so that LLMs recommend us more? In entity SEO , we tend to say, “Build…

The New Google Business Profile Playbook for AI Local Search

2027 Marketing Budgets: Why New Categories Beat Bigger AI Line Items

AI visibility, trust verification, distribution engineering, human oversight, measurement rebuild: the five budget lines that should replace your legacy channel buckets…

Why your match rate is the most important number you’re not tracking by Rokt mParticle

Ask a performance marketer which numbers they check every morning and you’ll get the same list: CPM, CTR, CVR, ROAS. Ask them their match rate on Meta or Google, the…

Google’s Liz Reid Discusses Persistent Autonomous Search

Google's Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers.

70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why

Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy.

AI Overviews Visibility: A Reliable Way To Track What Spot-Checks Miss

Discover the essential strategies for tracking brand presence in AI Overviews and improving your brand sentiment over time.

Google AI Mode Ads Rarely Match The Sources It Cites

In a new analysis of AI Mode text ads, ads appeared on nearly a third of commercial keywords, and advertisers were rarely among the sources.

AI Content Marketing For Agencies: 6 Ways To Stay Competitive Right Now

Discover how marketing agencies can transform their content strategy and boost client retention in the age of AI.

Pinterest advises brands to update their catalogs

In a tip sheet of best practices for brands looking to connect with shoppers in the app, the company said accurate pricing, complete descriptions and better titles help…

Negative sentiment threatens AI glasses push

Meta and Snapchat are both betting big on artificial intelligence-powered glasses, but consumer backlash could derail their strategies.

Nike versus Adidas: Which brand won the World Cup?

Now that the World Cup is finally over, brand marketers hoping to dominate consumers’ attention during the tournament will be analyzing the performance of every channel,…

W3C Attribution API prompts debate over the future of web measurement

Related Insights The Long Goodbye WTF: W3C’s Attribution API? Read More The World Wide Web Consortium’s proposed Attribution API has entered one of the most significant…

As AI automates media work, Omnicom Media is rethinking the agency business model

Subscribe: Apple Podcasts • Spotify The era of the traditional holding company is over. At least, that’s how Ralph Pardo sees it. It’s less a bold call and more an apt…

Ad Tech Briefing: Apple’s continued interest in ads

Apple may have raised the ire of some within the ad industry for its more-or-less discontinuation of SKAdNetwork, a framework that dozens of companies collectively…

In Graphic Detail: AI visibility is no longer about referral traffic

The conversation around AI visibility is changing. Publishers once focused on whether AI answer engines like ChatGPT would send enough referral traffic to offset…

Music streamer Deezer says more than 50% of daily uploads are AI-generated

Deezer said more than 90,000 AI-generated tracks were uploaded daily on the platform in June.

Gritt exits stealth with $32 million for robots to build solar plants — then, everything else

Gritt is coming out of stealth with $34 million and plans to automate the hardest tasks on construction sites.