The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 30 July 2026, 04:30 IST
Search & Digital Marketing
Google AI Mode Is Citing More Google-Hosted Pages
New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.
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Google confirms Local Inventory Ads will be enabled by default
After notifying advertisers about the upcoming change last week , Google has now officially confirmed on the Google Ads Developer Blog that Local Inventory Ads (LIA)…
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Google Must Give Rivals Access To Anonymized Search Data
EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots.
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How to report PPC performance without lying to yourself (or your boss)
Early in my career, I was responsible for reporting metrics for a company’s homepage. A member of the usability team wanted to know how much traffic a particular widget…
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Google Tag Manager adds guided setup for Google Ads purchase tracking
Google is making it easier to implement Google Ads purchase conversion tracking by introducing a Guided Setup experience in Google Tag Manager, reducing the manual work…
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Google expands Brand Lift Studies with enhanced measurement option
Google is rolling out a new Enhanced Brand Lift study to more advertisers, giving brands a more sensitive way to measure campaign impact—at the cost of a significantly…
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AI-driven personalized search: A practical guide
The same search no longer guarantees the same answer. In 2026, the biggest change in digital discovery isn’t simply that AI generates answers. It’s that those answers…
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AI Answers About Your Locations Are Often Wrong – Check Before Customers Do
Wrong postcodes, closed-business claims, invented services: what vendor tests reveal about AI answers, and how to audit yours across five platforms.
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Local Services Ads come to Google Ads via Performance Max
Google is moving Local Services Ads (LSAs) into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max for pay-per-lead goals…
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Google Is Bringing Local Services Ads Into Google Ads
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
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How to evaluate Google Ads creative before testing it
If you manage Google Ads, you’re responsible for creative that runs across surfaces and formats that never used to exist. Not long ago, an ad was a single headline and…
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The biggest technical SEO time-wasters to avoid
Technical SEO is full of recommendations, but not all of them deserve the same priority. A task that’s critical for one website may not be worth the effort on another.…
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MCP For Marketers: What To Connect First & Why Your Data Wins
Learn the essentials of MCP for marketers and its role in connecting AI assistants to enhance marketing effectiveness.
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Google Downplays Search Console “Error” Reports.
Google downplays many Search Console "error" reports, saying the tool was never meant to be a checklist of things to fix.
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‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar…
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Social platforms draw consumers in, but conversions falter
Social media has become the No. 1 channel for consumers globally to find new products, ESW found. But trust in those checkout experiences remain elusive, creating a…
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Anthropic’s landmark $1.5B copyright settlement is approved
The final approval settles one case, but it doesn't resolve the broader issue of using copyrighted works to train AI models.
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Trump’s latest AI czar has already resigned
The director role for the Center for AI Standards and Innovation (CAISI) has become a revolving door since David Sacks left his position as czar.
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Google is working on a new AI chip designed to make Gemini more efficient
Alphabet, Google's parent company, is reportedly working on a new chip designed to make its Gemini models run much more efficiently.
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AI’s most important protocol is getting a little bit easier to use
Under the new system, the protocol will take a looser, "stateless" approach to session IDs on the server side, similar to how most ordinary websites already work.
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X relaunches a rebuilt Android app after year-long effort
X says the rebuilt version of its Android app is now available globally.
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OpenAI is scared of open-weight models. Should the US be?
Talk of banning Chinese-made open-weight LLMs reveals the challenge of turning AI into a business.
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Adobe camera app’s new feature will critique your photos using AI
Adobe's Project Indigo can now remove all kinds of backgrounds from photos you snap using the app.
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YouTube clarifies policies around AI slop and upsetting videos
YouTube has updated its monetization policies to more clearly define the kinds of AI-generated and low-quality videos that can’t earn ad revenue.
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