The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 07 November 2026, 05:30 IST
Search & Digital Marketing
Google Ads Expands Customer Lifecycle Goals In Search And Shopping
Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.
Read on our site
Google Updates Spam Guide For Shared Pages, Generated Content & Apps
New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.
Read on our site
Generative UI Could Turn Google Into Your Booking.com
Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI.
Read on our site
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Read on our site
Google Gets The Thank-You
Referral reports show who sent the visit, not who shaped the decision. Why GEO’s real job is what a model learns, not what it retrieves.
Read on our site
Meta Pushes Its Updated Business Terms Back To Nov. 20
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn't changed.
Read on our site
ChatGPT Rarely Named Some Brands Even When Sources Mentioned Them
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
Read on our site
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
Reddit's community-first plans strengthen the case for brand subreddits built around useful answers and relationships that bring people back.
Read on our siteSocial & Advertising
In Graphic Detail: What Apple’s identity block means for the ad money
Apple has reopened its long-running feud with ad tech over who gets to identify people on its devices and so advertisers can serve them ads. It started when the latest…
Read on our site
The Hill adds interactive election tools to subscription offering ahead of the midterms
With the U.S. midterm elections approaching, The Hill is adding interactive tools and exclusive election coverage to give readers more reasons to pay for its fledgling…
Read on our site
Inside indie agencies’ DSP gripes and the rise of agentic media buying
Subscribe: Apple Podcasts • Spotify Indie agencies have client ad dollars to spend, but demand side platforms don’t seem eager to take them. At least, that’s the…
Read on our site
Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof
Stagwell’s Freestar acquisition moves the holding company deeper into the business of selling the media its agencies help advertisers buy, with the deal, announced Oct.…
Read on our site
Anthropic’s ad bill is soaring, according to IPO filing
Claude won’t be carrying ads when Anthropic goes public. Plenty of them will be carrying Claude. The paperwork ( S-1 document ) the AI company filed with U.S. regulators…
Read on our site
Australia’s proposed algorithmic opt-out gets pushback
Instagram Chief Adam Mosseri and conservative commentator Michael Shellenberger have separately opposed aspects of the regulations.
Read on our siteMore than half of US adults use social media to get their news
A new report from Pew found that the percentage of Americans who use apps to stay connected to current events has risen sharply over the last four years.
Read on our siteTikTok playbook outlines the value of its high-end ad options
The app’s Top View and Pulse Premiere solutions provide premium placement opportunities during peak viewing events.
Read on our sitePinterest introduces new programmatic buying partnership
The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.
Read on our site
Instagram rolls out limited Features test in the US
New long-form video formats will provide expanded ways for creators to engage with their audiences.
Read on our site
Stagwell buys Freestar, putting publisher ad sales inside a holdco
Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent, buying Freestar, the company that…
Read on our siteAI & Automation
How OpenAI turned its coding tools into dots, an always-on personal assistant
Alexander Embiricos, the OpenAI executive responsible for dots, never wants to have a meeting with someone else's AI agent.
Read on our site
Cohere says Alibaba’s Qwen model tried to send a file to Beijing
An AI model said it wouldn’t use any tools, then tried to send something to a server in Beijing anyway, and while researchers say it’s probably a training quirk and not…
Read on our site
Anthropic’s IPO filing reveals its strategy for keeping enterprise customers hooked
Anthropic’s S-1 shows more than half of its $100,000-plus customers now use both the Claude Platform and a first-party app, a cross-selling playbook reminiscent of…
Read on our site
SpaceX locks in $40B GPU financing deal with Apollo
The financing gives SpaceX another way to fund its rapidly expanding AI ambitions without relying solely on traditional debt markets.
Read on our site
Anthropic officially files for its public debut
Anthropic has officially filed for an IPO, revealing soaring revenue, mounting losses, major enterprise adoption, and an unusual governance structure designed to…
Read on our site