The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 30 July 2026, 04:30 IST
Search & Digital Marketing
How to move beyond lead volume in B2B PPC
Many B2B advertisers still evaluate PPC performance with one simple question: “How many leads did we generate?” But in long B2B sales cycles, that…
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Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time?
The fingerprint you pressed into Google's ranking systems now feeds the AI answers on top of them. Here's where it persists and goes dark.
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4 types of content decay and how to fix each one
Every page you publish is vulnerable to traffic decay. The question is whether you catch it when it’s down 15% or 80%, and whether you fix the right…
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Google’s job Indexing API isn’t the shortcut you think it is
I wanted Google’s Indexing API to be the cheat code for job boards. The equation was simply: New job goes live? Push i t to Google. Job gets updated?…
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AI SEO: Writing That’s Specific May Get Cited More
AI SEO that prioritizes content that is specific may be a key to getting cited by AI search engines.
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Google Is Using Social Media Signals To Mask AI Search Click Loss
The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google's models.
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Web Push advertising in 2026: Market trends and challenges by RollerAds
Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an…
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How Do I Split Pages Between Brand Building & Converting? – Ask An SEO
CRO pages and SEO pages have different jobs. Define each page's purpose, set boundaries, and both traffic and revenue can grow.
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Google Brings Calendar To Personal Intelligence In AI Mode
Google is connecting Calendar to Personal Intelligence in AI Mode, allowing it to add events and factor your schedule into responses.
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Creators are crashing through Hollywood, but there’s a ceiling
Hollywood has courted creators for several years, but in the past few months, there’s been a full-blown creator invasion. Two YouTube-born horror…
Read on our siteMedia Briefing: AI visibility is becoming publishers’ newest currency
This week’s Media Briefing looks at the rise of AI visibility as publishers’ latest performance metric and are using their prominence in AI answer…
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Stagwell is building its own AI media curation marketplace
Stagwell is moving to wrest control of ad-inventory curation from DSP and SSP marketplaces and bring it in-house. The holding company is set to…
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Why a once-anonymous creator unmasked herself to build a bigger media brand
In 2018, Kristi Cook was an anonymous YouTuber making videos about internet celebrity drama and gossip on a channel known as Spill Sesh , with only…
Read on our siteYouTube highlights brand partnerships with sports creators
The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect with them.
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UK officials propose overnight social media blackout for teens
A planned default setting in the apps is designed to prevent teenagers from accessing them or scrolling after midnight, per Reuters.
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China bans romantic relationships with AI companions
New laws forbid users to engage in intimate emotional interactions with artificial intelligence chatbots and ban their use, per the Wall Street…
Read on our siteElon Musk says he will open-source X codebase
The platform’s owner has previously promised to share algorithm and code data, but earlier offers of transparency fell short.
Read on our siteAI & Automation
Apple Intelligence approved for launch in China with Alibaba and Baidu
The deal, which was rumored to be in the works last year, marks an important step for Apple's AI ambitions in a key market.
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Applied Computing wants to give oil and gas operators an AI model for the entire plant
Applied Computing has raised a $20M Series A to build a foundation AI model for the oil, gas and petrochemical industry.
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Microsoft is reportedly training salespeople to talk down OpenAI and Anthropic
Microsoft is looking to sell its in-house AI models as more efficient and cost-effective than its competitors' models.
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Agentic orchestration: Enterprise AI organizations have a deployment problem, not a platform problem — and most are calling chatbots agents
Across 101 enterprises, agent orchestration is consolidating onto model-provider platforms — Anthropic’s Claude leads by a wide margin — chosen for…
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Amid hardware legal battle, OpenAI releases a $230 keyboard for Codex
OpenAI, which is in the middle of a legal battle with Apple over hardware trade theft allegations, just released a light-up keyboard designed to be…
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SpaceX falls to $135 IPO price ahead of Starship launch
The stock has steadily fallen from the euphoric post-IPO high, showing that markets may be sobering up to the promises CEO Elon Musk made before and…
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Thinking Machines amps up its bet against one-size-fits-all AI with its first open model, Inkling
It's the company's first public proof point after a year and a half spent building AI infrastructure largely out of public view.
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