The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 28 September 2026, 04:30 IST
Search & Digital Marketing
Google Tests Paying Publishers For AI Answers Via Search Console
Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.
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Facebook ad costs fall as traffic and lead performance improves: Report
Facebook advertisers are getting cheaper clicks and stronger engagement in 2026, while lead costs remain largely flat, according to new WordStream by LocaliQ benchmark…
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Microsoft Advertising sets rules for AI-generated ads
Microsoft Advertising is putting advertisers on notice: If AI helped create or materially alter your ad, consumers may need to know about it. AI-generated creative is…
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Why ChatGPT Ads deserve a place in your 2027 media plan
ChatGPT Ads may be worth your marketing dollar even if ChatGPT isn’t worth betting on in the long term. That’s the tension marketers need to understand. The advertising…
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AI Isn’t Delivering Marketing Efficiency, It’s Repeating Programmatic’s Broken Promise
Count AI marketing's hidden rework and maintenance costs before claiming efficiency gains, or risk repeating programmatic's mistake and starving long-term strategy.
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Two GEO experiments challenge conventional AI visibility advice
Much of the current advice around generative engine optimization ( GEO ) is based on theory, isolated screenshots, or a single campaign. I wanted measurable results, so…
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Google Business Profiles rolls out Collected Info
A few months ago, Google began testing a way for business owners to review the automated changes Google makes to their Google Business Profile listings and revert them.…
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The future of content isn’t writing. It’s thinking
There’s a trend in some SEO and GEO circles to demonize AI content. Much of that argument is self-serving. It protects an old business model, confuses production with…
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Google tests paying publishers for using its content in AI Mode, AI Overviews and Gemini
Google is running a pilot where it is paying some publishers for using their content within its AI features such as AI Mode, AI Overviews and Gemini. This is called AI…
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How To Connect AI Search Visibility To Local Leads
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads.
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Keyword seed selection for international SEO
“Don’t translate keywords. Research them natively.” How many times have we given that advice in international SEO ? I have. It’s still correct. Before the research…
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Court ruling on CSAM content sparks concerns
A recent decision about the legal use of AI tools to generate virtual depictions of children has prompted some to rethink their approach to sharing content online.
Read on our sitePinterest announces new deal with Nvidia
The move builds on an existing relationship between the two companies and seeks to improve the app’s AI-powered discovery process.
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The state of publisher audiences in the zero-click era
This State of the Industry report, sponsored by Arc XP, explores how publishers are adapting their audience acquisition, AI search and creator economy strategies as…
Read on our siteMedia Buying Briefing: How Publicis keeps winning clients without pitches
PepsiCo’s surprise appointment of Publicis marked the fourth time in the last year that the French agency holding company has managed to bag a major media client without…
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OpenAI’s next ChatGPT ad format: click to chat, not to site
OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad…
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With iOS 27, I’m actually using Siri again
Apple’s long-delayed Siri overhaul is finally here with iOS 27, and it changes how useful the assistant feels day to day.
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Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll
Thanks to the launch of iOS 27, Daydream's app now includes features that can turn saved outfit photos into shoppable results and search for products through Siri…
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Microsoft’s new AI ‘code of conduct’ tells models not to hack systems or trick humans
The code of conduct lays out general principles that Microsoft AI models should uphold — supporting humans rather than replacing them, for instance, and accelerating…
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Only at TechCrunch Disrupt 2026: What happens when OpenAI ships your roadmap?
If you're building an AI company, the question isn't whether foundation models will continue to evolve. It's whether your company will continue creating value as they…
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Superhuman acquires YC-backed notetaker Fathom as productivity platforms push for agentic work
The notetaker offers a generous free plan, and that has resulted in over 400,000 monthly active users. The company said that over 1 million people have recorded meetings…
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Hear how AI can engineer nature’s comeback at TechCrunch Disrupt 2026
Not long ago, bringing an extinct species back to life belonged to science fiction. Today, it's the mission of a billion-dollar startup. Join the conversation with one…
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5 days left to exhibit at TechCrunch Disrupt 2026
The last day to apply for an exhibit table at TechCrunch Disrupt 2026 on Sept 18. Just 5 days left. Secure your spot on the Expo Hall floor and put your business in…
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A Vinyl Bar in Shibuya is a startup from a former Spotify leader for making music apps
Former Spotify exec's company releases experimental "singles" that involves users in music making.
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