This is an excerpt from our Digiday+ Research report The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual , which examined which commerce channels are dominating marketers’ holiday strategies. The report is based on a survey of 90 brand and retailer professionals, as well as individual interviews with marketing executives. In Digiday+ Research’s holiday report last year , brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic. The majority of survey respondents (76%) said they expect their 2026 holiday revenue to…
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