The gradual erosion of the power of local sports through the regional sports network system — brought on largely by cord-cutting that’s seen cable and MVPD penetration drop to well below 40% of all TV homes — has led many sports fans to struggle to find their favorite local baseball, hockey or basketball team. That confusion, one would think, might lead to depressed ratings and a struggle to secure ad revenue for those respective teams. Not so, insists Craig Sloan, CEO of Playfly Sports, a sports rep firm that deals with 83 teams across those three professional sports, and is expanding into selling OOH, experiential and other media around…
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