The number of mergers and acquisitions in ad tech has been steadily increasing as 2026 draws to a close, proving an apt context for this year’s Digital Marketing Summit, hosted by investment bank LUMA Partners earlier this week, where attendees debated what’s most likely to spur the interest of corporate development teams Opening the DMS proceedings were Terry Kawaja, LUMA Partners CEO, and Conor McKenna, a partner at the boutique investment bank, both of whom said AI is changing ad tech on two fronts: how marketing technology selects and delivers ads, and how consumers discover and buy products. As workflows get easier to automate The first…
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