This story was first published by Digiday sibling Modern Retail . Mattel is bringing its toy box to TikTok Shop. The company is launching a branded storefront on the platform as it looks to get ahead in live commerce. Mattel’s TikTok Shop store debuts this week with roughly 20 products across Barbie, Hot Wheels, Fisher-Price and Monster High properties. Mattel will soon expand the assortment to include more than 40 products. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
