The news that moves growth.
A daily digest of what's happening in search, social, AI and advertising — curated headlines linking to the original sources, refreshed every morning.
Curated from the sources we actually read.
Last updated: 28 September 2026, 04:30 IST
Search & Digital Marketing
Content marketing success falls to 12-year low: Survey
Content marketing performance fell to its lowest level in 12 years, even as AI adoption topped 92%, according to Orbit Media’s latest annual blogging survey. Just 14% of…
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Everyone Is Quoting The Same Number And Getting Different Answers
Publishers are blocking AI crawlers on a metric whose denominator is missing an unknown share of referrals.
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Amazon pilots ChatGPT Ads through its DSP
Amazon is partnering with OpenAI to let advertisers extend campaigns from Amazon DSP into ChatGPT, giving brands another way to buy into the chatbot’s growing…
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How to use Claude to run a stronger CRO audit
Most CRO audits begin with a straightforward goal: figure out what’s keeping more visitors from converting. The process itself is rarely that straightforward. Before…
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How Do I Keep Control As Platforms Automate My Account? – Ask A PPC
Keep AI-driven PPC accountable with transparent reporting, brand-safe creative guardrails, and campaign structures that preserve performance without surrendering control.
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When SEO best practices become SEO dogma
Ask a room full of SEOs whether something is a best practice, and there’s a good chance everyone will agree before anyone asks the obvious question: Why? We’ve…
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YouTube Gives You Feedback On Shorts Before Publishing
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
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OpenAI reportedly blocks rival AI tools from advertising in ChatGPT
OpenAI is reportedly restricting some rival AI companies from advertising competing products inside ChatGPT, tightening control over which products can use its growing…
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Google Launches Meridian GeoX Globally
Google launches Meridian GeoX globally, giving marketers new ways to run geo experiments and bring incrementality results into marketing mix modeling.
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Google Expands Data Manager And Adds Uplift Measurement
Google expands Data Manager across GA and DV360 and introduces a Data Strength Uplift Metric to measure the impact of first-party data.
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How to use multiple MMMs to make better paid media decisions
After some initial setup and tinkering, any marketing mix model (MMM) can produce a convincing chart with channel decomposition, response curves, a clean R², and a…
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Google expands Data Manager and Meridian measurement tools
Google is rolling out a slate of measurement and data tools aimed at helping marketers better understand what’s driving growth — and where to spend next. What’s new.…
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How Local Businesses Can Build Visibility In AI Search
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search.
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Meta expands Community Notes to Latin America
The company is starting to test its crowdsourced moderation feature with 16 countries including Mexico, Argentina, El Salvador and Venezuela.
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Instagram lets users add tagged posts to profile grids
When a user is tagged in a post, they will now be able to display that post on their grid in-stream, facilitating collaborations.
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Snapchat expands Dynamic Product Ads to Sponsored Snaps
The platform updated its commerce tools for advertisers ahead of the holiday season, allowing brands to showcase products via Snap DMs.
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‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis
Omnicom’s CFO is still trying to get his head around what went wrong. It’s been a little over a week since the holdco lost one of its longest running clients to…
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Snapchat adds event creation tools
The new features are designed to help users easily move from chats to real-life meetups, and aligns with the app’s larger focus on creating connections.
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Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
Last September, Netflix . This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of…
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Meta’s AI agent Muse is now the No. 2 app in the US
Meta's newest app Muse is off to a slower start than the company's other apps, like Meta AI or Threads.
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Anthropic reveals rogue AI agents hate CAPTCHAs, just like you
Come inside the mind of a bot trying to convince the internet it's human.
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India’s Pocket FM doubles revenue run rate to $500M as AI powers 93% of audio content
Pocket FM uses AI to produce 99% of its new content, helping make content production about 80 times cheaper.
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AI agents are flooding public services with new requests
“The vast majority of cases we find are people who are entitled to claim for something, claiming for that thing,” the researcher told TechCrunch.
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Maven Robotics wants to steal your robot deployment deal
Maven Robotics emerged from stealth today with a $100 million Series A and active deployments.
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